By Kenneth Pavloff, Eco Preservation Society
Each day the environmental news headlines report an endless stream of gloom and doom: nuclear disaster, climate change calamity, food and water shortages, rising sea levels, mass extinction, rainforest destruction, plastic suffocating our oceans and massive coral reef degradation. Where does it all end?
For many, the news is so frightening that they deny that it is even real. When coupled with peoples’ daily economic struggles, it is understandable why people become cynical and check out. With cynicism comes a sense of hopelessness, and with hopelessness comes inaction. If there is one thing we cannot afford in our struggle to reclaim our planet from the destructive legacy of the industrial revolution, it is inaction.
The Internet has revolutionized the way we share information. Young environmentalists are aggregated and assembled by ever-changing new technologies and mediums. The youth of the 21st century are more globally informed and educated now than in any time in our history. Social Media (YouTube, Facebook, Twitter, etc.) is just the beginning of this global communications wave that has connected all of us.
The millennial generation is more astute and in tune with the challenges facing our planet. They understand that they cannot trust the older generation to solve the problems they have left behind. The good news is that they are smarter and better equipped to face these challenges, more importantly they are connected and united in ways unimaginable in the past. They are all focused on change and innovation, biodiversity, conservation, and education. They hold themselves accountable for taking direct actions that help their passionate causes.
People all over this planet, especially the next generation of educated and highly motivated youth, are on the threshold of creating new business and environmental opportunities for their future. They are socially and environmentally conscious, teamed with an extremely bio-friendly lifestyle, are politically-active, and possess an Earth-friendly activism unseen since the 1960s.
Like all of us, they also focus on the question that is on everyone’s minds. What more can we do?
To this end we are more educated in the needs of recycling and producing and demanding biodegradable products. We conserve our water, power, and fuel. We grow our own community gardens and we install renewable energy sources. We demand political and corporate change. We contribute. But it is not enough based on the serious environmental issues facing Mother Earth in 2011.
Today’s action generation are taking their future into their own hands. They are throwing out the rule book and reinventing new platforms and programs. They are passionate about environmental issues and here at the Eco Preservation Society we are providing them with science based programs and events to meet these objectives and requirements.
Kevin Peterson, founder of the Eco Preservation Society stated, “We leverage the world’s most influential environmental social media network and aggregate people that are passionate about environmental issues by providing them with science based programs and events that enable them to assemble and put their energies to action.”
Now located in Costa Rica, the Eco Preservation Society, a non-profit organization, and others are providing this action generation with the means to make direct change. For more information or if you have any questions please feel free to contact: info@EcoInteractive.org
Kenneth Pavloff is a lifetime High Sierra Mountain conservationist, Eagle Scout and environmental activist. A 20-year career electrical engineer from San Jose, CA he now serves as VP of marketing for the Eco Preservation Society. Twitter:@EcoInteractive