Excerpt from:  EHS Compliance Management
.
May 18, 2006

Clash of the Climate Change Titans

Big oil companies lash out at Al Gore’s upcoming Climate Change movie with their own flavor of advertisements

CEI_SmearCampaignClimateChangeYou know, this blog has been full of serious issues pertaining to the environment including compliance, climate change, trends, and ways in which people have improved the earth. 

But now it’s time for some humor.  Take a break from your daily grind and enjoy these 2 ad campaigns below – you are in for a treat!

Yesterday, the Competitive Enterprise Institute (CEI) – an organization funded by ExxonMobil and other big oil companies – launched two advertisements in response to Al Gore’s new movie, An Inconvenient Truth due out on May 24.

No, the ads are NOT an SNL skit.  Repeat:  NOT a skit.  You’ll think twice after watching them, though.  I expected the actor in the ads to suddenly break character and scream, “Live from New York – It’s Saturday Night!”.  Yes, the ads are that funny and that unbelievable.  Of course the blogosphere had a field day with them. 

I agree with Think Progress and their assessment of the ads - that it’s comforting to know this is the best smear campaign on global warming rejectionists can come up with.  Read Think Progress's summary of the ads and how they uncover the flaws in the ads’ logic (or lack thereof). 

And most recently, read Grist's commentary about these ads and the shame factor.

Oh, you gotta love being in the environmental business! 

by
Erin Swanson
Eswanson@enviance.com

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