PepsiCo Leads Global Warming Marketing Battle

Global warming marketing seems to be the new “it” thing with consumer products these days.  Case in point:  PepsiCo. 

On Monday, the EPA recognized PepsiCo’s commitment to purchase 100% green power – 1.1 billion kWH – the largest purchase to date under the agency’s Green Power Partner program.  This amount equates to powering 90,000 average American homes each year. 

The EPA list has acquired nation-wide status, and has become the new marketing “it” tool.  This is especially true among young consumers, as 25% of kids aged 13-18 said they were “very worried” about global warming.   

Despite the marketing motives, I still applaud PepsiCo for its $2 million purchase of green power.  And even environmental groups like the Sierra Club are impressed.  "This is extremely rare," says Dave Hamilton, director of global warming. "It comes at a time when we're looking for a leader."

In case you’re wondering, here’s EPA’s current top 10 list of Green Power Purchasers: