Excerpt from: EHS Industry Solutions
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| May 18, 2007 | | Climate change confronted by Yahoo marketing campaign |  As the battle of the environmental marketing one-upmanship continues, Yahoo announced this week that it will encourage millions of consumers to combat climate change.
Yahoo just launched their environmental program called, “Yahoo Green”. It’s an online education program offering ways to be personally and socially active in combating climate change. Company officials believe that the greatest role Yahoo can play is to encourage personal change among its huge consumer following of 500 million monthly users of Yahoo services worldwide. The program starts in the United States, but will eventually be expanded to international markets, they said. Yahoo will “eat its own dog food” by pledging to become "carbon neutral" as a company by the end of 2007 -- a promise to reduce emissions by conserving energy or by buying pollution credits to neutralize, or offset, one's energy use. Yahoo has joined a growing number of big US companies that are putting corporate resources behind efforts to cut carbon greenhouse gases in business operations and to push for policy changes with local and national government. Have a great weekend everyone! by
Erin Swanson
ESwanson@enviance.com | | |
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