Corporate Social Responsibility (CSR) Is Strengthening Brands

I've seen more and more websites featuring a social responsibility section.  These corporate social responsibility reports (many of which contain sustainability reporting) allow corporations to show what they are doing to help the community, their employees, and our planet.

A method was recently developed to measure a brand's value, and a new study shows that CSR is increasing brand value overall, especially among people who are already familiar with the brand.  People want to know they are supporting a good cause with their choices.

Is your company producing CSR reports?  Looks like it's a good idea if you want to boost your brand's value.

By Cassandra Darwin
cdarwin@enviance.com