EPA Recognizes Largest-Ever Corporate Green Power Purchase

167806 Resource 107530 107631 205428 1178130266017 1216940641333 Controlled PepsiCo Leads Global Warming Marketing Battle

Big News from Beverage Giant

<a href="http://www.stopglobalwarming.org/sgw_read.asp?id=503484302007"><img vspace="10" hspace="10" border="0" align="right" src="http://www.enviance.com/blogimages/pepsi.jpg" alt="PepsiCo #1 in Global Warming Marketing Battle" /></a>Global warming marketing seems to be the new “it” thing with consumer products these days.  Case in point:  PepsiCo.  On Monday, the <a target="_blank" href="http://yosemite.epa.gov/opa/admpress.nsf/8822edaadaba0243852572a000656841/4199018af7e69d61852572cd004fc7b1!OpenDocument" title="EPA Green Partner Program">EPA recognized PepsiCo’s commitment to purchase 100% green power</a> – 1.1 billion kWH – the largest purchase to date under the agency’s Green Power Partner program.  This amount equates to powering 90,000 average American homes each year.  The EPA list has acquired nation-wide status, and has become the new marketing “it” tool.  This is especially true among young consumers, as <a target="_blank" href="http://www.stopglobalwarming.org/sgw_read.asp?id=503484302007" title="PepsiCo takes top spot in global warming battle">25% of kids aged 13-18 said they were “very worried” about global warming</a>.    Despite the marketing motives, I still applaud PepsiCo for its $2 million purchase of green power.  And even environmental groups like the Sierra Club are impressed.  "This is extremely rare," says Dave Hamilton, director of global warming. <a target="_blank" href="http://www.stopglobalwarming.org/sgw_read.asp?id=503484302007" title="PepsiCo takes top spot in global warming battle">"It comes at a time when we're looking for a leader."</a>In case you’re wondering, here’s EPA’s current top 10 list of Green Power Purchasers:  <ol><li>PepsiCo</li><li>Wells Fargo & Co.</li><li>Whole Foods Market</li><li>U.S. Air Force</li><li>Johnson & Johnson</li><li>U.S. Environmental Protection Agency</li><li>Los Angeles County Sanitation Districts</li><li>Starbucks</li><li>DuPont Co.</li><li>U.S. Department of Energy</li></ol>by Erin Swanson <a href="mailto:Eswanson@enviance.com">Eswanson@enviance.com</a> 9 application/xml false global warming PepsiCo EPA Recognizes Largest-Ever Corporate Green Power Purchase EPA Green Power Purchase website http://yosemite.epa.gov/opa/admpress.nsf/8822edaadaba0243852572a000656841/4199018af7e69d61852572cd004fc7b1!OpenDocument PepsiCo takes top spot in global warming battle Learn the latest about global warming issues at Stop Global Warming http://www.stopglobalwarming.org/sgw_read.asp?id=503484302007 Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.16) Gecko/20080702 Firefox/2.0.0.16 127.0.0.1 127.0.0.1 jwuebben 74.202.198.130 false true false false true 205814 false false true false false false true 107530 blog blogsite/Enviance/web