Yahoo Puts Marketing Muscle Into Climate Campaign

169436 Resource 107530 107631 107631 1179524860560 1179525329332 Controlled Yahoo Marketing Campaign Targets Climate Change

Climate change confronted by Yahoo marketing campaign

<a href="http://green.yahoo.com/"><img alt="Yahoo Green Website" hspace="10" src="http://www.enviance.com/blogimages/yahoo.gif" align="right" vspace="10" border="0" /></a>As the battle of the environmental marketing one-upmanship continues, Yahoo announced this week that it will <a title="Yahoo puts marketing muscle into climate campaign" href="http://www.planetark.org/dailynewsstory.cfm/newsid/41858/story.htm" target="_blank">encourage millions of consumers to combat climate change</a>.   Yahoo just launched their environmental program called, “<a title="Yahoo Green Website" href="http://green.yahoo.com/" target="_blank">Yahoo Green</a>”.  It’s an online education program offering ways to be personally and socially active in combating climate change.  Company officials believe that the greatest role Yahoo can play is to encourage personal change among its huge consumer following of 500 million monthly users of Yahoo services worldwide. The program starts in the United States, but will eventually be expanded to international markets, they said. Yahoo will “eat its own dog food” by pledging to become "carbon neutral" as a company by the end of 2007 -- a promise to reduce emissions by conserving energy or by buying pollution credits to neutralize, or offset, one's energy use. Yahoo has joined a growing number of big US companies that are putting corporate resources behind efforts to cut carbon greenhouse gases in business operations and to push for policy changes with local and national government. Have a great weekend everyone!by Erin Swanson <a href="mailto:ESwanson@enviance.com">ESwanson@enviance.com</a> 9 application/xml false climate change Yahoo Yahoo Puts Marketing Muscle Into Climate Campaign Yahoo Inc. encourage millions of consumers to confront global warming http://www.planetark.org/dailynewsstory.cfm/newsid/41858/story.htm Yahoo Green Newly launched environmental web site targeting climate change http://green.yahoo.com/ Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; .NET CLR 2.0.50727; InfoPath.1) 127.0.0.1 127.0.0.1 eswanson false true false false true 205814 false false true false false false true 107530 blog blogsite/Enviance/web