Brands Changing As Corporate Social Responsibility Grows

181262 Resource 107530 107631 107631 1188342177002 1188342261584 Controlled Corporate Social Responsibility (CSR) Is Strengthening Brands

Big corporations are paying a lot more attention to CSR, and it is shaping the future of their brands.

I've seen more and more websites featuring a social responsibility section.  These <a title="Wikipedia: CSR" href="http://en.wikipedia.org/wiki/Corporate_Social_Responsibility" target="_blank">corporate social responsibility</a> reports (many of which contain sustainability reporting) allow corporations to show what they are doing to help the community, their employees, and our planet.A method was recently developed to measure a brand's value, and a <a title="Brands Changing As CSR Grows" href="http://www.enn.com/business/article/22247" target="_blank">new study</a> shows that CSR is increasing brand value overall, especially among people who are already familiar with the brand.  People want to know they are supporting a good cause with their choices.Is your company producing CSR reports?  Looks like it's a good idea if you want to boost your brand's value.By Cassandra Darwin <a href="mailto:cdarwin@enviance.com">cdarwin@enviance.com</a> 9 application/xml false brand corporate social responsibility csr Brands Changing As Corporate Social Responsibility Grows American companies in nearly every sector say they embrace corporate social responsibility (CSR) not only because it's the right thing to do, but also because it strengthens their brands. http://www.enn.com/business/article/22247 Corporate Social Responsibility Wikipedia explains what CSR is, and why more businesses are adopting the concept. http://en.wikipedia.org/wiki/Corporate_Social_Responsibility Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727; InfoPath.1; .NET CLR 3.0.04506.30) 127.0.0.1 127.0.0.1 cdarwin false true false false true 205814 false false true false false false true 107530 blog blogsite/Enviance/web